Content and Channels | P01181-AA | Course

Entry Year

06/01/2026

Location

Titanic Quarter

Duration

Part-Time

Course Code

P01181-AA

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Overview

Level 3Content and ChannelsAwarded by CIM

Titanic Quarter

Part-Time

Further Education

Start Date: 06/01/2026

End Date: 22/03/2026

Qualifications

CIM Level 3 Award in Content and Channels (610/4074/5)
Day of week: Tuesday
Times: 18:00 - 21:00

Overview

CIM Level 3 Foundation Certificate in Professional & Digital Marketing – New Syllabus (2024)

Award in Content and Channels

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing has been designed following widespread employer-led research across a range of sectors and sizes of organisations, qualification providers, academics and students.

The Award in Content and Channels introduces the types of content marketers can create, as well as the channels that can be used to publish and promote them. On completion of the module, learners will be able to recommend the most appropriate channel to use in their marketing.

Learners will be able to interpret the aims and objectives of a business, as well as who their target audience is, and plan content accordingly. Finally, learners will recognise the links between content and channels, and their suitability in each case.

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing is for people of all ages and stages of their career. It is primarily for those in new junior marketing roles or for those aspiring to enter the industry and looking for the perfect introduction to marketing.

To gain the Foundation Certificate in Professional & Digital Marketing, a pass in each module (Marketing Essentials and Content & Channels) is required.

Please read our Terms and Conditions before applying for or enrolling on any of our courses.

Advice

Pre-Entry Advice

Download the Pre-Entry Advice presentation.  Play Slideshow in the presentation to activate any links or videos.

Click here to download presentation

Requirements

It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional & Digital Marketing. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, our qualifications at Level 3 are the right choice for you.

NB: If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

All courses within Belfast Met are delivered and assessed in English, apart from language-specific courses. Your competence in English must be verified prior to enrolling on your chosen course.

Fees

Fees:
Academic period 2025:
Tuition Fee = £200.00

Fees are payable annually.

In addition, payable to CIM:

Assessment registration: £125*

CIM Affiliate Student Membership: £65* (to be paid by the student to CIM once enrolled in the class – lasts for one year, so will cover any further Awards taken within a 12-month period.)

*Subject to change by CIM 

Please note:

If you are an employee of a NI Business with less than 250 employees, your employer may be eligible to apply for funding towards the cost of this programme.
Further eligibility criteria will apply to confirm Funding and all Funding remains subject to continued availability.

Assessment

The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing. Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.

Content and Channels

Assessment Type: Onscreen Multiple-Choice Test

50 questions

90 Minutes

Module Grading

Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 80%+

Merit (M) 70-79%

Pass (P) 60-69%

Fail (F) 0-59%

The percentage mark along with the corresponding grade will be issued for each module. To achieve the total qualification each individual module needs to achieve 60% or above.

Made for More

Careers

The Level 3 CIM Foundation Certificate in Professional & Digital Marketing is designed to offer progression to all Level 4 CIM qualifications. Successful completion of the Level 3 CIM qualifications will establish the knowledge, skills and understanding to be able to perform at a ‘Marketing Assistant’ level position and to carry out an essential and successful professional marketing role within the workplace.

At Belfast Met, we offer the two modules the Foundation Certificate as shown below:

Award in Marketing Essentials
Award in Content and Channels

You can take one of them as an Individual Award, or both of them to achieve the Foundation Certificate in Professional and Digital Marketing.

Successful achievement of the CIM Level 3 Foundation Certificate in Professional & Digital Marketing will allow progression onto the CIM Level 4 Certificate options. It will also help in any attempt to step onto the career ladder with junior marketing roles.