Marketing | P01150-AA | Course

Entry Year

07/09/2026

Location

Titanic Quarter

Duration

Part-Time

Course Code

P01150-AA

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Overview

Higher Level ApprenticeshipMarketingValidated by Ulster University

Titanic Quarter

Part-Time

Higher Education

Start Date: 07/09/2026

End Date: 24/01/2029

Overview

Marketing provides a valuable contribution to any organisation by acting as the bridge between it and its market. This is vital in the satisfaction of organisational objectives and in the provision of sustainable competitive advantage. A Higher-Level Apprenticeship (HLA) in Marketing offers a route into the marketing profession whilst developing key knowledge, skills and behaviours through study, which are then applied in a work setting.

The HLA Marketing at Belfast Met offers its apprentices a two-and-a-half-year Foundation Degree in Marketing whilst in paid employment. The learning aspect of HLA is offered by your study pathway – one day a week in college, on the FdSc Marketing, whilst your role within an HLA employer allows you to apply your learning in a marketing role within your workplace. The Foundation Degree in Marketing is validated by Ulster University.

Modules studied throughout the programme will include:

Essentials of Marketing
Brand Management
Business Management
Marketing Communications
Introduction to Accounts
Personal and Professional Development
Marketing Planning
Consumer Behaviour
Marketing Research
Digital Marketing

In addition, you will have work-based projects to complete and report on. Throughout the programme, you will also have the support of both a workplace and a college mentor to advise and guide you.

The Foundation Degree in Marketing at Belfast Met is also a CIM Accredited Degree, which means that on successful completion, graduates earn exemptions from the CIM Level 4 Certificate in Professional and Digital Marketing. Consequently, this speeds up the process of achieving professional recognition which serves to enhance employability within this discipline. CIM is the globally recognised professional body for Marketing.

Please read our Terms and Conditions before applying for or enrolling on any of our courses.

Advice

Pre-Entry Advice

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Requirements

To be eligible for this programme, applicants must already be in employment or have secured employment with a relevant employer prior to commencing the course.

As an HLA, prospective student you will need to:

· Be in paid employment as an apprentice or be an existing employee moving to a new job role, with a Northern Ireland based company.

· Work a minimum of 21 hours per week (which includes time for ‘off-the-job’ training in college);

· Have achieved all necessary entry qualifications for the qualification.

Applicants must satisfy Ulster University’s general entry requirements for Foundation Degrees as set out in the prospectus. Alternatively, applicants may demonstrate their ability to undertake the course through the accreditation of prior experiential learning (APEL).

The specific admissions criteria for this Foundation Degree require:

· A minimum of 72 tariff points at Level 3 to include a minimum of two A2 level passes (Grade A-E) or equivalent.

· You must also have at least three GCSEs A-C/4-9 to include a minimum of a Grade C/4 in both GCSE English Language and Maths (or equivalent).

Proof of qualifications MUST be provided when you enrol, e.g., exam certificates.

Achieved and pending qualifications can be recorded now by logging into your online application account.

All courses within Belfast Met are delivered and assessed in English, apart from language-specific courses. Your competence in English must be verified prior to enrolling on your chosen course.

NB: Employers have the right to enhance these criteria.

Minimum entry requirements are pre-defined by the College’s admissions criteria, which can be found by visiting our entry criteria page on this link

Please see below link to the UCAS tariff point calculator:

Calculate your UCAS Tariff points |UCAS

Fees

This course is fully funded by the Department for the Economy.

Assessment

The Foundation Degree in Marketing is assessed using a range of assessment methods which include:

Portfolio completion
Report writing
Case study analysis
Team working
Poster creation
Individual and group presentation
Class tests

Made for More

Careers

Having completed the programme, apprentices have the opportunity to complete a degree in Marketing, or they could pursue professions in the following areas: