Content Marketing | P01185-AA | Course

Entry Year

12/05/2026

Location

Titanic Quarter

Duration

Part-Time

Course Code

P01185-AA

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Overview

Level 4Content MarketingAwarded by CIM

Titanic Quarter

Part-Time

Higher Education

Start Date: 12/05/2026

End Date: 21/06/2026

Qualifications

CIM Level 4 Award in Content Marketing (610/4081/2)
Day of week: Tuesday
Times: 18:00 - 21:00

Overview

CIM Level 4 Certificate in Professional & Digital Marketing – New Syllabus

Award in Content Marketing

The CIM Level 4 Certificate in Professional & Digital Marketing has been designed following widespread employer-led research across a range of sectors and sizes of organisations, qualification providers, academics and students.

This 10-credit module looks at content marketing and its crucial role in delivering effective digital marketing campaigns. This module provides the knowledge and skills to successfully create content to support marketing goals. You will learn how different content formats can be used within campaigns to support the customer journey as well as the impact developing technology can have on content production. You will gain the skills to produce a suitable content plan to support organisational initiatives.

A CIM qualification at Level 4 builds on your tactical marketing skills enabling you to advance your marketing career and perform professionally at an operational level within your marketing department.

To gain the Certificate in Professional & Digital Marketing, a pass in each module (Marketing Impact, Planning Integrated Campaigns, Content Marketing and Social Media Marketing) is required.

Please read our Terms and Conditions before applying for or enrolling on any of our courses.

Advice

Pre-Entry Advice

Download the Pre-Entry Advice presentation.  Play Slideshow in the presentation to activate any links or videos.

Click here to download presentation

Requirements

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study at Level 4 on the Certificate in Professional & Digital Marketing modules. Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

IELTS is an academic standard required by most professional institutions.  

**Evidence of meeting the entry requirements must be produced for endorsement ahead of enrolment along with a screen shot of the CIM Diagnostic Test result. Ask us for access to the test. Upload scanned copies of your certificates to your account when you apply through the college portal.

All courses within Belfast Met are delivered and assessed in English, apart from language-specific courses. Your competence in English must be verified prior to enrolling on your chosen course.

Fees

Fees:
Academic period 2025:
Examination / Registration Fee = £0.00
Tuition Fee = £160.00

Fees are payable annually.

In addition, payable to CIM:

Assessment registration: £130*

CIM Affiliate Student Membership: £65* (to be paid by the student to CIM once enrolled in the class – lasts for one year, so will cover any further Awards taken within a 12-month period.)

*Subject to change by CIM 

Please note:

If you are an employee of a NI Business with less than 250 employees, your employer may be eligible to apply for funding towards the cost of this programme.
Further eligibility criteria will apply to confirm Funding and all Funding remains subject to continued availability.

Please contact Business Development team on businessdevelopment@belfastmet.ac.uk for more information.

Assessment

The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing. Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.

Social Media Marketing

Assessment Type: Onscreen Multiple-Choice Test

45 questions

90 Minutes

Module Grading

Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 80%+

Merit (M) 70-79%

Pass (P) 60-69%

Fail (F) 0-59%

The percentage mark along with the corresponding grade will be issued for each module. To achieve the total qualification each individual module needs to achieve 60% or above.

Made for More

Careers

The Level 4 CIM Certificate in Professional & Digital Marketing is designed to offer progression to all Level 6 CIM qualifications. Successful completion of the Level 4 CIM qualifications will establish the knowledge, skills and understanding to be able to perform within the position of a ‘Marketing Executive’ and to carry out an essential and successful professional marketing role within the workplace.

At Belfast Met, we offer four modules as shown below:

Award in Marketing Impact
Award in Planning Integrated Campaigns
Award in Content Marketing
Award in Social Media Marketing

Candidates can take one module as an Individual Award, or all four to achieve the Certificate in Professional and Digital Marketing.

Successful achievement of the CIM Level 4 Certificate in Professional & Digital Marketing will allow progression onto the CIM Level 6 Professional Diploma options. 

The CIM Level 4 Certificate in Professional & Digital Marketing is the “go-to” for marketing executives, or equivalent, who have had experience in the industry but who wish to gain knowledge and skills in order to advance their career. Typical job titles of those studying this qualification may include marketing executive, marketing officer, marketing communications executive and communications specialist.