Marketing Essentials | P01180-AA | Course

Entry Year

16/09/2025

Location

Titanic Quarter

Duration

Part-Time

Course Code

P01180-AA

Overview

Level 3Marketing EssentialsAwarded by CIM

Titanic Quarter

Part-Time

Further Education

Start Date: 16/09/2025

End Date: 30/11/2025

Qualifications

CIM Level 3 Award in Marketing Essentials (610/4072/1)
Day of week: Tuesday
Times: 18:00 - 21:00

Overview

CIM Level 3 Foundation Certificate in Professional & Digital Marketing – New Syllabus (2024)

Award in Marketing Essentials

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing has been designed following widespread employer-led research across a range of sectors and sizes of organisations, qualification providers, academics and students.

The Award in Marketing Essentials provides an understanding of the key concepts and terminology used in marketing. On completion of the module, learners will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour.

Learners will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, learners will be able to outline the concepts and elements which make up the marketing mix and understand how these can be applied.

The CIM Level 3 Foundation Certificate in Professional & Digital Marketing is for people of all ages and stages of their career. It is primarily for those in new junior marketing roles or for those aspiring to enter the industry and looking for the perfect introduction to marketing.

To gain the Foundation Certificate in Professional & Digital Marketing, a pass in each of the modules - Marketing Essentials and Content & Channels - is required.

Please read our Terms and Conditions before applying for or enrolling on any of our courses.

Advice

Pre-Entry Advice

Download the Pre-Entry Advice presentation.  Play Slideshow in the presentation to activate any links or videos.

Click here to download presentation

Requirements

It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional & Digital Marketing. So, if you’re an aspiring marketer, new to a marketing support role or in a job that already involves digital marketing, our qualifications at Level 3 are the right choice for you.

NB: If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.

All courses within Belfast Met are delivered and assessed in English, apart from language-specific courses. Your competence in English must be verified prior to enrolling on your chosen course.

Fees

Fees:
Academic period 2025:
Tuition Fee = £200.00

Fees are payable annually.

In addition, payable to CIM:

Assessment registration: £125*

CIM Affiliate Student Membership: £65* (to be paid by the student to CIM once enrolled in the class – lasts for one year, so will cover any further Awards taken within a 12-month period.)

*Subject to change by CIM 

Please note:

If you are an employee of a NI Business with less than 250 employees, your employer may be eligible to apply for funding towards the cost of this programme.
Further eligibility criteria will apply to confirm Funding and all Funding remains subject to continued availability.

Please contact Business Development team on businessdevelopment@belfastmet.ac.uk for more information.

Assessment

The assessment method for this module is an Onscreen assessment utilising Multiple Choice Testing. Assessments are employer-driven, practitioner-based, relevant, and appropriate for business needs.

Marketing Essentials

Assessment Type: Onscreen Multiple-Choice Test

50 questions

90 Minutes

Module Grading

Grading will be applied to each module as well as to the overall qualification.

Distinction (D) 80%+

Merit (M) 70-79%

Pass (P) 60-69%

Fail (F) 0-59%

The percentage mark along with the corresponding grade will be issued for each module. To achieve the total qualification each individual module needs to achieve 60% or above.

Made for More

Careers

The Level 3 CIM Foundation Certificate in Professional & Digital Marketing is designed to offer progression to all Level 4 CIM qualifications. Successful completion of the Level 3 CIM qualifications will establish the knowledge, skills and understanding to be able to perform at a ‘Marketing Assistant’ level position and to carry out an essential and successful professional marketing role within the workplace.

At Belfast Met, we offer the following two Level 3 modules:

Marketing Essentials
Content and Channels

You can complete one of them as an Individual Award, or both of them to achieve the Foundation Certificate in Professional and Digital Marketing.

Successful achievement of the CIM Level 3 Foundation Certificate in Professional & Digital Marketing will allow progression onto the CIM Level 4 Certificate options. It will also help in any attempt to step onto the career ladder with junior marketing roles.