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City & Guilds Level 4 Diploma in Digital Marketing

Course Code: C4090
Campus: Titanic Quarter
Week Commencing: 17 Sep 18
18/19 Academic Year End Date:
25 May 19
Time: 13:30-20:30
Day of Week: Wednesday

Digital marketing and the use of social and digital media is a key part of business marketing and practice today. Businesses are continuing to look for more digital marketing capability and capacity in house and so creating the current demand for skilled people in this sector.

This two year programme is designed to equip learners with the ability to understand, utilize and develop the skills needed whilst working in social media and digital marketing for business purposes. It also builds transferable skills in communication, team working and the ability to self-reflect.

How you benefit from this qualification:
Over two years study, you will increase your practical and knowledge-based skills set and gain an industry-recognized qualification while maximizing your career development potential.

Indicative Course Content – Year 1:

•Marketing Planning
•Ethics & Legalities of Digital Marketing
•Business Concepts
•Project Management
•Digital Marketing Metrics & Analytics
•Professional & Personal Development
•Content Marketing
•Search Engine Marketing
•Designing an Effective Web Based User Experience
•Marketing on Mobile
•Principles of Social Media for Business
•Video Software

Career Opportunities / Progression

Successful completion of the two year programme will facilitate direct entry to degree courses in Marketing, Business, IT or alternatively progress to employment. Job roles may include Social Media Assistant, Marketing Manager, Digital Marketing Analyst, Mobile Marketing Manager with responsibilities such as managing and monitoring online communities, working with business to promote, utilize and increase presence through platforms, creation of blogs etc.

Entry Requirements

A minimum of 48 New Tariff UCAS points 2017 and to include GSCE English and Maths at minimum Grade C or equivalent.

This qualification is aimed at learners with experience of the Digital Marketing sector and may have completed the Level 3 Diploma in Social Media for Business or Level 3 Diploma in Digital Marketing.

Cost

Tuition Fee

£695.00

Fees relate to the 1st year of a 2 year course.

All fees are set in accordance with DfE regulations.

Contact Information

If you require further information email [email protected] or phone 028 90 265144