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CIM Level 3 Foundation Certificate in Marketing (Digital Essentials)

Course Code: C3773
Campus: Titanic Quarter
Week Commencing: 17 Sep 18
18/19 Academic Year End Date:
23 Mar 19
Time: 18:00-21:00
Day of Week: Tuesday

The CIM Level 3 Foundation Certificate aims to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role. You will develop a good understanding of the wider role of marketing and how your practical skills can be applied to future career progression.

Who is it for?

The CIM Level 3 Foundation Certificate in Marketing is for people of all ages and stages of their career. Ideal for managers in non-marketing functions, entrepreneurs, apprentices and those starting out in a marketing career.

Assessment methods are employer-driven, practitioner-based and appropriate for business needs and involve both an online multiple choice exam and an assignment.

The CIM Level 3 Foundation Certificate in Marketing at Belfast Met

To gain the Foundation Certificate in Marketing, a pass in the mandatory module (Marketing Principles) and one elective module (Digital Essentials) is required.

Marketing Principles (mandatory module).
Presents the key concepts and terminology used in marketing. This module gives you a knowledge and understanding of the role and function of marketing within organisations and explores the factors that can influence consumer behaviour.
Delivery: Week commencing 17th September 2018 – week commencing 26th November 2018
Assessment: Multiple choice exam on 4th December 2018

Digital Essentials (elective module)
Provides an understanding of what is meant by digital marketing and the key communication tools used in a digital campaign.
Delivery: Week commencing 7th January 2019 – week commencing 18th March 2019
Assessment: Assignment submitted end March 2019

Entry Requirements

It is not necessary to have any previous experience or knowledge of marketing.


Tuition Fee


** International Fees May Apply

All fees are set in accordance with DfE regulations.

Important Information

NB: The programme is taught in English. If English is not your first language, you will also need to provide evidence of at least IELTS Academic Module (6.5)/ Cambridge Certificate of Advanced English (Grade B) achieved within the last two years.

Other Information

 For further information about the qualification log on to the CIM website

Contact Information

If you require any further information please email: [email protected] or phone 028 9026 5144